WELL-COME TO PARADISE
Centennial of the Gran Paradiso National Park

Four days to celebrate the 100th anniversary of the Gran Paradiso National Park!

An opportunity to present itself to the world as a destination for active and sustainable tourism through an educ tour dedicated to international operators from all five continents.

With the Well-Come to Paradise educ tour, we aimed to promote the PNGP territory directly—showcasing the park as a prime destination for active and sustainable tourism through four intensive days of activities organized in collaboration with all Quality Label stakeholders.

The hands-on experiences offered to international operators during WTP demonstrated the destination’s potential, laying the groundwork for a trusting and lasting relationship between tourism operators and buyers. Clear guidelines were established in agreement with park management to uphold the sustainability standards required by the Park.